The ROI of Enterprise Video Collaboration
Recently, I did a quick video on Enterprise Video Collaboration for Avaya that talked about some of the high-level benefits video can provide to the enterprise. From a telecom lifecycle management perspective, one of the interesting things I find about video is that as it is implemented as an enterprise communications tool, it will need the same management tools that we currently associate with phone calls.
For instance, when a video call is placed, who is it going to and how much does it actually cost the company both in raw cost and in bandwidth that is unavailable to the rest of the company? And afterwards, is there a record of the call that meets corporate and legal-based governance, risk management, and compliance (GRC) record management standards? And if there are any questions about the call or if the call is needed for further collaborative action (such as if the call is related to a key project, hiring process, or sale), is the call being recorded so that others can participate or listen in at a later time?
These are the differentiating characteristics that separate enterprise communications from consumer communications. In the consumer world, you can get away with using communications tools that are one-time, ephemeral, and lack any tracking or management capabilities. But in a work world where resources and efforts are tracked in terms of ROI, opportunity cost, time management, and productivity, communications channels cannot be taken for granted.
